Did you know that 88 percent of businesses consider video a vital part of the online marketing strategy? And, with high-quality video being simple and cheap to produce with either a smartphone or camera, there's no reason for you to be a part of the... (Read More)

The best time to post on social media is a topic of much debate. Some people say that the best time to post is early in the morning while others say it doesn't matter. It turns out that there are a few different factors involved in determining which... (Read More)

You've created a quality Facebook page and amassed a large following. Yet your posts continue to experience little to no engagement. It's a common issue. Here are some reasons why — and what you can do about it: Your posts are boring Sorry... (Read More)

Whether you're in your 20s or your 50s, crafting social media posts and other marketing messages for a Generation Z audience can be pretty complicated. As the first generation born and raised during the height of the Internet's popularity (whereas... (Read More)

Images, how important are they? We live in a visual society and are constantly bombarded by pictures in advertisements, on television, even as we drive down the street. But when it comes to social media, do images actually help boost your posts? Or... (Read More)

In today’s fast-paced digital world, establishing a distinct brand voice is more important than ever. It’s what sets your brand apart from the competition and creates a genuine connection with your audience. But how do you go about building a... (Read More)

You don't need to be a graphic designer to create engaging visual elements for your social energy. However, you might be making some common design mistakes right now without even realizing it! Even some minor mistakes could be causing lower... (Read More)

What’s the secret to building your own business? The short answer is there is no magic bullet. Rather success (or failure) hinges on numerous factors. But maybe you've already done a lot of the commonly-suggested tips. You’ve done your... (Read More)

Keeping your business relevant online can be one of the more challenging and costly ways to attract a new audience, but it's also one of the best and most effective. Transitioning your budget from traditional advertising to new digital platforms and... (Read More)