It seems like everyone is hosting contests on social media these days, but some of them are surprisingly ineffective. You'd think users would pounce on any opportunity to get free stuff or recognition, but sometimes, contests fizzle out shortly... (Read More)

As the digital marketing landscape shifts, brands are looking for new ways to reach consumers and generate sales. But it's not just about advertising on social media or paying for clicks. If you're interested in developing a long-term, mutually... (Read More)

In today's fast-paced digital world, social media has become a vital part of our daily lives. We're constantly bombarded with an endless stream of content but what makes some posts stand out above the rest? The answer is simple — visuals. Images... (Read More)

The most important aspect of marketing online and on social media isn't the quality of your images, the genius of your copywriting, or the uniqueness of your campaign itself. You can have the cleverest copy and most gorgeous images in the world and... (Read More)

Your website is no different from your car, your house or your business: it needs the occasional bit of spring cleaning to keep it fresh, functional and serving you the way you want it to. After some time it can get cluttered and difficult to use if... (Read More)

While it's wonderful that websites exist to bring awareness to your product or service to the more than 20 million shoppers currently online, there is a downside: there's lots of competition out there. Which means your website may be getting lost in... (Read More)

In today's digital age, having a strong online presence is crucial for any business looking to attract new customers. With the majority of consumers turning to the internet to research products and services before making a purchase, it's essential... (Read More)

Mobile optimization is a huge part of digital strategy. You've certainly heard about this idea before, probably with some eye-catching statistics to back it up. When it comes to shopping, Google reports that consumers spend more than 15 hours per... (Read More)

Bloggers should always be thinking of new ways to make their content more compelling to their readers, and one great way to do that is by using a list-based blog. Lists are popular with readers, and they're also good for marketers. Find out in this... (Read More)